Hitting the nail on the head

Disclaimer: This article was published last July 8, 2019 Link:

I Do Nails is a nail salon and spa that is dedicated to providing high quality nail care through excellent performance, premium products, safe practices and innovative nail services.

When CEO, Monica Maceda-Ilacad, was 12 years old, she accompanied her parents on a spa trip to Bali, Indonesia. Fascinated with the spa’s quality service and its ability to make people feel rejuvenated and energized, she started dreaming of opening her own someday.

“I imagined a facility that would offer world class service that was sustainable, healthy, and affordable costs for everyone,” Monica recalled.

Her passion for business took Monica to the University of Asia and the Pacific where she pursued a degree in Entrepreneurial Management. But in order to graduate, she was required to put up a business during her third year. This was when she launched her startup in 2009, which at first, was a home-nail service.

“I am really kikay and my family travels a lot. I noticed that not a lot of nail salons offer cute nail arts offered in Korea, Japan and other countries. So we became one of the first to aggressively offered nail art stamping to our customers,” she further shared.

“Fortunately, everyone loved it. Even if we were just catering to the villages around Quezon City and Pasig, our brand spread like wildfire. People started to know more about us through word of mouth, social media and magazine features.”

Monica eventually decided to establish a full-pledge nail salon and spa. With her parents support, she was able to open her first I do Nails branch in 2013 at Eastwood Mall in Libis, Quezon City.

Due to the success of its first branch, she eventually opened a second branch in Tuscany at McKinley Hill in 2015. While it is known that I Do Nails offers the basic manicure, pedicure, spa, and waxing services, what sets it apart from the rest are its innovative products and unlimited choices of nail polish.

“We offer all kinds of premium polishes like Opi, Orly, Chanel, Deborah Lippman, and Zoya. Aside from that, we offer fresh innovative market nail trends like Dip polish and Polygel nails for nail extensions. ”

It is quite evident that the true secret of I Do Nails’ success lies in Monica’s commitment in providing high quality services and updated nail trends has shaken up the nail salon industry in the Philippines. Moreover, her patience in training each I Do Nails technician at her own home has upheld the standards she continues to maintain, “I believe that it’s important that each technician understands what customers really look for when they get their nails done,” she added.

Monica was admittedly surprised that her business kept growing, “I guess I didn’t really set a goal at the start. I just wanted to see if I could make my business grow with just having passion for nails. When I first started I had five technicians. Now we have 40 employees located in five different branches and we are still growing. When we transformed our business from home service to an actual store at Eastwood, it became evident what I Do Nails could become. With constant visibility, more people noticed our brand and continued to return.”

In 2017, I Do Nails joined Francorp and became open for franchising. They currently have two company owned branches in Eastwood and Mckinley, and three franchise branches in Kapitolyo, Ayala Malls Feliz, and Symphony Towers Timog that is opening this July.

The future is bright for I Do Nails! Soon they intend to offer eyelash extensions and skin aesthetics services in their salons. In addition they will be opening two more branches in Lerato Makati under Alveo in October and Robinsons South in San Pedro in March. They also plan to open 10 more branches next year. What has materialized from a 12-year old’s dreams are the sum of hard work, patience and a passion for business and entrepreneurship.

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